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Creating and Managing a World Class Brand from Fremont
September 18, 2019 @ 8:00 am - 9:30 am
Speaker: Etienne Patout, CEO, Theo Chocolate
About 15 years ago, it was only a dream… make Theo Chocolate the best in the world. But it goes beyond making incredible chocolate. Theo’s mission is to help create a beautiful, compassionate and enduring world by responsibly making delicious and inspiring products for everyone. All from the Center of the Universe!
And managing that brand today is CEO Etienne Patout.
Today, more and more customers expect brands and a business to have not just functional benefits but a social purpose. How do you create a world-class brand? Build customer loyalty? Instill company values into employees? Build a global supplier partners network who share your values? Make your passion profitable? Make your business marketing more than just an advertisement?
Those questions and more will be addressed at our September membership meeting:
Wednesday, September 18th
8 – 9:30 a.m.
400 N 35th Street
- Registration opens at 7:30 a.m.
- Theo Chocolate is offering a free small group, 30-minute tour of the factory following our meeting. There is limited space, so please RSVP when you register.
About Etienne Patout
Etienne took the company’s helm April 9, 2018, succeeding co-founder and former CEO Joe Whinney.
With a reputation for reinvention and innovation in leadership roles across several consumer goods companies, Etienne brings a breadth of experience to Theo. He held senior leadership roles at the Kellogg Co., including general manager-wholesome snacks for Kellogg’s and Kashi brands; v.p. of innovation for the cereal division; general manager-Pop Tarts; and director for acquisitions and long lead innovation.
Preceding his work with Kellogg’s brands, he held a number of marketing leadership roles for brands at Kraft Foods including Oscar Mayer, Back to Nature and Boca Burger and served as director of acquisitions & global partnerships.
Most recently, Etienne served as chief marketing officer for Pharmavite, maker of Nature Made and Mega Foods vitamins and supplements, the leading brands in the mass and natural channels. While at Pharmavite, he led brand development; consumer and shopper Insights; media and advertising; new product development; and corporate strategy.
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Register to attend here!