The name of the business derives from my glamorous grandmother, who always joked that she “looked like a witch,” which was hilarious. She was so vibrant, beautiful, and so funny. I loved that she didn’t take herself too seriously, and I didn’t want to either.
The business’ name also conjures the image of a witch doctor, one who cures ailments through natural ingredients, and causes you look and feel beautiful by using our magical potions (natural products).
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